Thursday, November 20, 2008

Fishing 2.0 Keeping Up With Tech

Lets face it, most fisherman aren't drifting the cutting edge of technology when it comes to web 2.0 or social networks. Just looking at the captains websites will tell you that alot of fisherman are lucky to have a simple site to attract charters and trips. This is gonna change, and the captains that adopt the newest technology will have an extreme advantage over the captains that simply hang a shingle on a dock.

Probably the single easiest too to use to keep in contact with clients is TWITTER. Maybe you have heard of it. Its all the rage and all the kids are twittering or tweeting to each other to stay in contact. I'm gonna show you how Twitter is actually an excellent tool for fisherman both commercial and recreational to get the word out when the fish are biting. For example when you sign up for Oranse Twitter you receive updates on how the fish are biting, and what we caught, along with other stuff like when we are shooting new episodes or when the new videos are up. As more and more fisherman follow my twitter feed, and I follow theirs, the information shared will grow ten fold.

A great example of this communication was during the September Mullet migration when we twittered about when the fishing was the best off the beach. Since most of the people following my twitter feed work in the Tech World or are involved in the Social Networks they dismissed my tweets as nonsense; however, if you were a fisherman and had been following the tweets you would have known the moment the mullet showed up, what beach, where the Snook and Tarpon were best and alot of time sensitive information that takes too long to cut a video or post to a traditional blog.

Commercial sport fishing captains ideally would use Twitter to keep their clients informed of weather changes and conditions, and could tweet announcements in real time to customers on available windows of opportunity when fishing is the best. Alot of clients would rather keep a window open to catch a real trophy fish then just book a trip when the fish could be biting or not. Wouldn't it be helpful to be able to send a simple message to all your clients like: SAILFISHING IS HOT. AFTERNOON TRIP OPEN.

ORANSE TWITTER

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